Ever heard about one music video that received more than twenty million views on You Tube? That is the hit single “Mama Lover” which was popularized by the group name Serebro. Serebro, which means silver, is a group of Russian girls. They group was formed in 2006 by Russian producer, Maxim Fadeev who is also their manager. The current members are “Olga Seryabkina”, “Polina Favorskaya” and “Dasha Shashina”. Former members are “Marina Lizorkina”, “Elena Temnikova” (who had been the former group leader) and “Anastasia Karpova”.
The girls’ first public performance was at “Eurovision Song Contest” in 2007 that took place Helsinki. During this contest, the group was able to defeat some famous native artists. The group presented “Song #1” where they awarded as third placer. Their debut album, Opium Roz, was released in April 2009 in Russia and 2010 worldwide. It includes English and Russian songs. This album got critical acclaim.
The group’s first solo concert was in Prague , Czech Republic on September 2010 which was followed by series of tours. They were able to perform in various concerts and events throughout Russia, Turkey, Poland, Kazakhstan, Belarus and Uzbekistan. In 2011, “Mama Lover” single was released . It was an international hit in Europe. In June 2012, second album “Mama Lover” which proved to be more successful than the first one was released. It includes 12 songs in English and was managed to peak European countries.
“Mi Mi Mi”, is the group’s first single to be released internationally under “Ego Music and Universal Music Group”. It was a success in “European Music Charts”some of their other songs are “Dyshi”, “Davai Derzhatsya Za Ruki”, “Like Mary Warmer”, “Sexy Ass” and “Malo Tebya”. Apart from that, they were able to have more than twenty music videos.
They have been awarded in 2007 for “MTV RMA Awards for Best Debut”, “World Music Award for Best-selling Russian Artist”, “Golden Gramophone Awards”. While in 2008, the group was awarded “MTV RMA Awards “for the Best Group and in 2009, T”hee God and Ether for the Radio Hit Group”. At present, Serebro is one of the most successful Russian acts in Russian’s music history.