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SMTOWN is the project name used by SM Entertainment for their vacation compilation albums. SMTOWN consists of current artists under SM Entertainment. SM Entertainment is one of the most successful South Korean entertainment company which was founded by Lee Soo Man. SM (standing for Soo Man) is the mastermind behind a lot of prominent Korean artists (TV, film and music). SM Entertainment recruits and trains their new artists through SM Academy (formerly known as Starlight Academy).