There are several artists who have performed under the name Loud. 1) Loud were a British band led by Chris McLoughlin, who had been a live guitarist with the band New Model Army. They released two albums, D Generation (1990) and Psyche 21 (1992), and a few EPs/CD-singles in the early nineties. The first album was co-produced by Jaz Coleman of Killing Joke. Notable singles include “D-Generation”, “Easy” and “Mary”. McLoughlin’s voice was favorably compared to Freddie Mercury’s and the band gained a loyal cult following. Their work has been classified as alternative metal.